Written by davidswanson
Laura Bentz of Keybridge Communications describes her company as “a boutique PR firm — founded by a former writer for the Wall Street Journal — that specializes in writing and placing op-eds. With some of the country’s most influential trade groups and global corporations as clients, we run many of the major op-ed campaigns in the U.S. We place roughly 3,000 op-eds per year.”
On its website, Keybridge openly claims to be able to “brand a CEO” by putting op-eds into newspapers in “virtually every major city.”
Less openly, Keybridge carefully markets its services with a PDF that names people for whom it claims to have written and placed op-eds.
For a mere $5000, Keybridge offers this service in the PDF: “First, we write a 500-800 word op-ed. Then we place it in one or more newspapers around the country. If we’re pitching to a national audience, we guarantee that we’ll reach at least 50,000 readers. Includes media monitoring.”
The PDF claims credit for and includes full images of op-eds in the following newspapers by these individuals:
- Wall Street Journal, an op-ed by Bill Ingram, vice president of Adobe Analytics and Adobe Social.
- Washington Post, an op-ed by Doc Woods, a member of Virginians for Quality Healthcare.
- Los Angeles Daily News, an op-ed by James G. Nondorf, vice president for enrollment and student advancement at the University of Chicago, and Jarrid J. Whitney, executive director of admissions and financial aid at Cal Tech.
- Newsday, an op-ed by Patricia Morton, Dean and Professor at the University of Utah College of Nursing.
- USA Today, an op-ed by Kevin Chou, CEO of Kabam.
Public Relations Firm Claims to Have Ghost Written Thousands of Op-Eds in Major U.S. Newspapers | Let’s Try Democracy
Posted on September 2, 2016 by Boulderdash